The Hunan Provincial Department of Commerce, the Changsha Municipal People's Government, and Forbes China Group jointly held a press conference on April 3. It announced that the 2025 Forbes China New Retail Industry Innovation and Investment and Financing Event will be held at the Changsha Beichen International Conference Center from April 17 to 19.?
4月3日，湖南省商務(wù)廳,、長沙市人民政府與福布斯中國集團聯(lián)合召開新聞發(fā)布會,，宣布“2025福布斯中國新零售產(chǎn)業(yè)創(chuàng)新與投融資活動”將于4月17日至19日在長沙北辰國際會議中心舉辦。

Themed on "Innovation-Driven: Building the Future Together," the event will bring together global leading retail companies and investment institutions, as well as industry experts, to discuss key topics such as consumption upgrading, technological empowerment, integration of domestic and foreign trade, and investment and financing. Together, they will explore the future trends and investment opportunities in the new retail sector.

該活動以“創(chuàng)新驅(qū)動 共筑未來”為主題,，將匯聚全球頂級零售企業(yè),、投資機構(gòu)、行業(yè)專家圍繞消費升級,、科技賦能,、內(nèi)外貿(mào)一體化、投融資等核心議題,，共同探討新零售的未來趨勢與投資機遇,。

The event will have three major highlights:?

主體活動將呈現(xiàn)出三大亮點：

Firstly, scenarios featuring the integration of culture and commerce will be created, with a new retail performance stage set up in the Chaozong Street Historic Cultural Block. An urban shopping festival will also kick off simultaneously.

一是打造“文化+商業(yè)”融合場景，在潮宗街歷史文化街區(qū)設(shè)置新零售展演舞臺,，同時啟動一項城市購物節(jié)活動,。

Secondly, "local + international" two-way empowerment will be promoted. In particular, an activity titled "Australian Companies' Changsha Tour" will be specially planned. Leveraging the advantages of the Changsha Cross-Border E-Commerce Comprehensive Pilot Zone, the event will create a platform for domestic and international brands to "buy globally, sell globally."

二是推動“本土+國際”雙向賦能，特別策劃澳大利亞企業(yè)長沙行活動,；依托長沙跨境電商綜合試驗區(qū)優(yōu)勢,，為國內(nèi)外品牌搭建起“買全球、賣全球”的平臺,。

Thirdly, policy and service support will be enhanced. Changsha will focus on multiple dimensions such as opening up scenarios and attracting talents to provide enterprises with full life-cycle services, enabling innovative ideas to take root and thrive in Changsha.

三是強化“政策+服務(wù)”支持,，長沙將從場景開放、人才引進等多維度發(fā)力,，為企業(yè)提供“全生命周期”服務(wù),，讓創(chuàng)新種子在長沙扎根生長。

In addition to high-level forums, investment and financing matchmaking conferences, and new retail experience exhibitions, the organizers will also arrange for guests to visit core areas related to Changsha's new retail industry chain. The guests will conduct field inspections to see how Changsha promotes industrial upgrading and foster innovation in consumption.

活動期間,，不僅有高端論壇,、投融資對接、新零售體驗展等環(huán)節(jié),，活動組織方還將組織嘉賓深入長沙新零售產(chǎn)業(yè)鏈的核心區(qū)域,，實地考察長沙如何推動產(chǎn)業(yè)升級與消費創(chuàng)新。

Hunan has always regarded the retail industry as an important engine for expanding domestic demand and promoting upgrading. In 2024, Hunan Province's total retail sales of consumer goods exceeded 2.13 trillion CNY, with growth rates standing at the forefront nationwide. As the provincial capital, Changsha, with its soft power of being named "China's Happiest City" for 17 consecutive years and its hardcore environment characterized by "low-cost entrepreneurship, high-quality living," has not only nurtured phenomenal brands like Chayan Yuese and Snack Is Busy, but also attracted regional headquarters of 32 leading retail companies such as Freshippo and JD. It has become one of the preferred destinations for international consumer brands entering the Chinese market.

湖南始終將零售業(yè)作為擴內(nèi)需,、促升級的重要引擎,。2024年，湖南省的社會消費品零售總額突破2.13萬億元,，增速居全國前列,。作為湖南省會的長沙，憑借連續(xù)17年蟬聯(lián)“中國最具幸福感城市”的軟實力,，“低成本創(chuàng)業(yè),、高品質(zhì)生活”的硬環(huán)境,，不僅培育出茶顏悅色,、零食很忙等一批現(xiàn)象級品牌,，還吸引了盒馬、京東等32家頭部零售企業(yè)區(qū)域總部落戶,，成為國際消費品牌進入中國市場的首選地之一,。