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“傘二代” 周樂:巧用互聯(lián)網(wǎng),讓湘潭石鼓油紙傘火出圈

相鏈區(qū)塊鏈

Photo by Wang Xianghong.

誰說年輕人不愛老手藝?26歲的長沙學(xué)院畢業(yè)生周樂,出身于湘潭制傘世家,,父親周漢宇是湖南省非物質(zhì)文化遺產(chǎn)代表性項目——石鼓油紙(布)傘制作技藝的第五代傳承人,。從小他就跟著父親,從最簡單的工序開始學(xué)習(xí)制傘,。一把古法制作的油紙傘要經(jīng)過82道工序,,幾乎全手工,做一把成傘需要5天以上,。不斷地重復(fù)讓他對油紙傘的制作手藝熟記于心,。

Who says young people have no love for traditional handicrafts? Zhou Le, a 26-year-old graduate of Changsha University, hails from a family in Xiangtan with a long history of umbrella-making. His father, Zhou Hanyu, is the fifth-generation inheritor of the Shigu Oil-paper (Cloth) Umbrella Making Technique, which is a representative intangible cultural heritage item in Hunan Province. From a young age, Zhou Le has been learning the art of umbrella-making from his father, beginning with the most basic processes. An oil-paper umbrella crafted using the traditional method entails 82 procedures, nearly all of which are completed by hand, and it takes at least five days to produce a single finished umbrella. The continuous repetition has ingrained the umbrella-making skills deeply in his memory.

2018年,才上大二的周樂與伙伴組建了一支9人的電商團隊,,在網(wǎng)上賣起了油紙傘,,并取得了不錯的銷售成績。依托開福區(qū)長沙學(xué)院創(chuàng)新創(chuàng)業(yè)基地,,周樂創(chuàng)立晨梁電商工作室,。大學(xué)畢業(yè)后,周樂帶著同學(xué)主動擔負起家鄉(xiāng)油紙傘研發(fā)與市場營銷重任,。作為石鼓油紙傘的第六代傳承人,,周樂認為,自己成了不同于父親的新一代“匠人”,,運用新平臺新技術(shù),,讓更多人知道并喜歡石鼓油紙傘。

In 2018, when Zhou Le was only in his sophomore year, he teamed up with his partners to form a nine-member e-commerce team and began selling oil-paper umbrellas online, achieving remarkable sales figures. Leveraging the Innovation and Entrepreneurship Base of Changsha University in Kaifu District, Zhou Le established the Chenliang E-commerce Studio. After graduating from university, Zhou Le and his classmates took the initiative to take on the crucial task of the research, development, and marketing of the oil-paper umbrellas from his hometown. As the sixth-generation inheritor of the Shigu Oil-paper Umbrella, Zhou Le regards himself as a new-generation "craftsman" distinct from his father. By harnessing new platforms and advanced technologies, he aims to make the Shigu Oil-paper Umbrella more widely known and favored.

在長沙開福區(qū)政府和所在高校幫助下,,周樂的互聯(lián)網(wǎng)創(chuàng)業(yè)之旅風生水起,,將湘潭石鼓油紙傘老手藝變成了年輕人追捧的爆款,線上平臺日均銷售量500單,,企業(yè)年產(chǎn)值達1000萬元,。

With the support of the government of Kaifu District in Changsha and his alma mater, Zhou Le's online entrepreneurial venture has been booming. He has transformed the traditional Shigu oil-paper umbrella-making craft in Xiangtan into a trendy product highly sought after by young people. The average daily sales volume on online platforms reaches 500 orders, and the annual output value of the enterprise hits 10 million yuan.

Photo by Wang Xianghong.


【Author:Li Zhuo】 【Editor:談詩誼】