今冬，綠色已經(jīng)成了中國(guó)各大奶茶品牌的主題色,。從“低糖,、無(wú)糖”到“蔬菜原料”，茶飲市場(chǎng)不斷迎合著如今消費(fèi)者對(duì)健康的追求,。近日在中國(guó)長(zhǎng)沙,，羽衣甘藍(lán)、紅菜頭,、甜紅椒等蔬菜從菜市場(chǎng)走進(jìn)了奶茶店,，各大茶飲品牌推出的“健康果蔬茶”深受消費(fèi)者歡迎。

This winter, green has become the theme color of major milk tea brands in China. From "low sugar, sugar-free" to "vegetable ingredients", the tea beverage market has been constantly catering to consumers' pursuit of health nowadays. Recently in Changsha, China, vegetables like kale, beetroot and sweet red pepper have made their way from the vegetable market into the milk tea shop. The "healthy fruit and vegetable teas" launched by various tea beverage brands are highly favored by customers.

在長(zhǎng)沙一奶茶店,，柜臺(tái)上擺放著一排綠色的茶飲,，都是用新鮮果蔬制作，十分受顧客青睞,。前來(lái)取杯的顧客倪小姐是第一次品嘗果蔬茶,，“這杯里面含有苦瓜，但是喝起來(lái)其實(shí)并不怎么苦，而且能去火,，聽(tīng)起來(lái)就很健康,。”倪小姐說(shuō),。另一邊的陳小姐則一次帶走了6杯果蔬茶,，準(zhǔn)備在聚餐的時(shí)候和家人一起分享。陳小姐說(shuō)：“平時(shí)家里的長(zhǎng)輩都不喜歡喝奶茶,，覺(jué)得太甜了,，但是這款純天然原料的果蔬茶不會(huì)另外加糖，很適合和家里人一起分享,?！?/p>

In a milk tea shop in Changsha, there is a row of green tea beverages displayed on the counter. They are all made with fresh fruits and vegetables and are highly favored by customers. Miss Ni, a customer who came to pick up her order, was tasting fruit and vegetable tea for the first time. "This contains bitter melon, but it doesn't taste that bitter actually. Moreover, it can reduce internal heat and sounds really healthy," said Miss Ni. Besides her, Miss Chen took away six cups of fruit and vegetable tea at one time, planning to share them with her family during a gathering. Miss Chen said, "Usually, the elders in my family don't like drinking milk tea as they think it's too sweet. However, this fruit and vegetable tea made with pure natural ingredients doesn't have additional sugar added, so it's quite suitable for sharing with family members."

隨著消費(fèi)者健康意識(shí)的進(jìn)一步提升，許多品牌選擇主動(dòng)公開(kāi)原料和飲品熱量,，極大地緩解了消費(fèi)者的“配方焦慮”,。這也將促使行業(yè)不斷完善相關(guān)標(biāo)準(zhǔn)，推動(dòng)茶飲行業(yè)向更加健康,、可持續(xù)的方向發(fā)展,。

With the further improvement of consumers' health awareness, many brands have chosen to disclose the ingredients and the calorie content of their beverage, which has greatly alleviated consumers' "formula anxiety". This will also prompt the industry to continuously improve relevant standards and promote the tea beverage industry to develop in a healthier and more sustainable direction.