充滿中式藝術(shù)感的茶品茶具,，配上中式仿古景致,，再搭配極具國(guó)風(fēng)特色的茶點(diǎn)……喝膩了奶茶的中國(guó)年輕人，如今改在茶館里“碰頭”了,。不同于在傳統(tǒng)老式茶樓消磨時(shí)間,，延承中國(guó)傳統(tǒng)飲茶文化并注重場(chǎng)景體驗(yàn)的新中式茶館逐漸走入大眾視野。

Tea products and tea sets full of Chinese artistic charm, paired with Chinese-style antique decorations, and complemented by tea snacks with distinct Chinese characteristics... Chinese young people who have grown tired of milk tea are now "meeting up" in teahouses instead. Different from spending time in traditional old-fashioned teahouses, new Chinese-style teahouses that inherit China's traditional tea-drinking culture and focus on the scene experience are gradually coming into the public eye.

隨著90后,、00后成為消費(fèi)市場(chǎng)的主力,，“健康養(yǎng)生”“互動(dòng)社交”“價(jià)格實(shí)惠”成為越發(fā)重要的消費(fèi)訴求點(diǎn)。如今在中國(guó)長(zhǎng)沙,，涌現(xiàn)出一批按咖啡奶茶店的經(jīng)營(yíng)模式打造的新中式茶館,，價(jià)格相對(duì)較低，裝修精美,，營(yíng)造出輕松愉悅的消費(fèi)氛圍,，成為眾多年輕人打卡拍照、休閑放松的去處,。

As the post-90s and post-00s generations have become the main force in the consumer market, "health preservation," "interaction and socialization," and "affordable prices" have become increasingly important consumption demands. Nowadays, in Changsha, China, a number of new Chinese - style teahouses which are built according to the business model of coffee and milk tea shops have emerged.With relatively low prices and exquisite decorations, they create a relaxed and pleasant consumption atmosphere and have become popular places for many young people to take photos and relax.

對(duì)比在中國(guó)二三線城市相對(duì)遇冷的咖啡市場(chǎng),，茶在中國(guó)消費(fèi)者心中接受度更高，新式茶飲從行業(yè)邏輯而言空間廣闊,。研究報(bào)告顯示,，2025年中國(guó)新式茶飲市場(chǎng)規(guī)模預(yù)計(jì)將達(dá)到3749.3億元，有業(yè)內(nèi)人士認(rèn)為,，國(guó)潮風(fēng)的興起,、理性消費(fèi)的回歸、人們對(duì)慢生活節(jié)奏的青睞,，都助力了新中式茶館的發(fā)展,。

Compared with the relatively sluggish coffee market in China's second- and third-tier cities, tea is more acceptable to Chinese consumers. In terms of industry logic, there is broad room for the development of new-style tea beverages. Research reports show that the market size of new-style tea beverages in China is expected to reach 374.93 billion yuan in 2025. Some industry insiders believe that the rise of the China-chic trend, the return of rational consumption, and people's preference for a slow-paced lifestyle have all contributed to the development of new Chinese-style teahouses.