作為新一線(xiàn)城市中極具活力的“雙創(chuàng)”高地,，中國(guó)長(zhǎng)沙為大學(xué)生創(chuàng)業(yè)者鋪就了一條從校園到市場(chǎng)的黃金賽道，湖南辰芒文化傳媒有限公司創(chuàng)始人朱帆就是其中的“獲利者”,。

As a highly dynamic "entrepreneurship and innovation" hub among China's new first-tier cities,  Changsha has paved a broad path for college student entrepreneurs from campus to the market. Zhu Fan, the founder of Hunan Chenmang Culture Media Co., Ltd., is one of the beneficiaries.

朱帆說(shuō)：“創(chuàng)業(yè)投入40萬(wàn)元,，獲得補(bǔ)貼就有15萬(wàn)元，極大緩解了我們的創(chuàng)業(yè)資金壓力,?！?/span>

"We invested 400,000 yuan in starting a business and received a subsidy of 150,000 yuan, which greatly relieved our financial pressure in entrepreneurship." He said.

95后朱帆碩士畢業(yè)于首都師范大學(xué)，在北京求學(xué)、生活了9年,。他在仔細(xì)對(duì)比了其他城市的人才引進(jìn)政策后發(fā)現(xiàn),，長(zhǎng)沙對(duì)待大學(xué)生創(chuàng)業(yè)的扶持力度很大，對(duì)創(chuàng)業(yè)者來(lái)說(shuō)非常友好,。就這樣,，畢業(yè)后的朱帆回到家鄉(xiāng)長(zhǎng)沙，與合伙人共同成立了辰芒,。

Zhu Fan, a post-95s, graduated with a master's degree from Capital Normal University. He had studied and lived in Beijing for 9 years. After carefully comparing the talent introduction policies of other cities, he found that Changsha offers strong support for college student entrepreneurship and is very friendly to entrepreneurs. Thus, after graduation, Zhu Fan returned to his hometown Changsha and jointly founded Hunan Chenmang Culture Media Co., Ltd. with his partners.

結(jié)合2025年長(zhǎng)沙市旅發(fā)大會(huì)的契機(jī),，辰芒深入挖掘長(zhǎng)沙寧鄉(xiāng)十景，開(kāi)發(fā)出絲巾,、領(lǐng)帶,、鑰匙扣、方巾,、吉祥物等文創(chuàng)產(chǎn)品,，團(tuán)隊(duì)努力以科技賦能，讓長(zhǎng)沙文化符號(hào)成為能夠被市場(chǎng)“看見(jiàn)”的商業(yè)IP,。

Seizing the opportunity presented by the 2025 Changsha Tourism Development Conference, the company deeply explored the ten scenic spots in Ningxiang, Changsha, and developed cultural and creative products such as silk scarves, ties, keychains, bandanas, and mascots. The team has been making great efforts to infuse these products with technological elements, turning the cultural symbols of Changsha into commercial IPs that can be "seen" by the market.

朱帆表示,，得益于有關(guān)部門(mén)的積極推薦，公司成立不久,，就成功拿到相關(guān)青年人才計(jì)劃補(bǔ)貼,。不僅如此，政府的協(xié)調(diào)對(duì)接也讓公司文創(chuàng)產(chǎn)品順利實(shí)現(xiàn)商業(yè)轉(zhuǎn)化,。

Zhu Fan said that thanks to the active recommendation of relevant departments, his company successfully received subsidies under the relevant youth talent program shortly after its establishment. Moreover, the government's coordination also enabled the company's cultural and creative products to be successfully commercialized.

兩年來(lái),，辰芒已成功服務(wù)谷歌、美的等知名品牌,，業(yè)務(wù)已經(jīng)做到了法國(guó)、泰國(guó),、印度尼西亞等海外地區(qū),。未來(lái)，公司將持續(xù)探索數(shù)字技術(shù)與傳統(tǒng)文化的融合路徑,，通過(guò)創(chuàng)新表達(dá)方式讓湖湘文化在數(shù)字時(shí)代煥發(fā)新生,。

Over the past two years, Zhu’s company has successfully served well - known brands such as Google and Midea, and its business has expanded abroad to countries such as France, Thailand, and Indonesia. In the future, the company will continue to explore the integration path of digital technology and traditional culture, and rejuvenate Hunan culture in the digital era through innovative expressions.