“吃谷”熱來襲 長沙二次元經(jīng)濟(jì)解鎖新玩法
在長沙,“吃谷”(購買動漫周邊)熱潮正助力老牌街區(qū)實(shí)現(xiàn)“次元突圍”,,釋放出強(qiáng)大的次元吸引力,節(jié)假日盲盒機(jī)前排長隊(duì),、周邊店日均客流量破萬已成常態(tài),。
In Changsha, the upsurge of "buying goods" (anime merchandise) is helping the old-established blocks achieve a breakthrough in the dimension realm. This trend is also exuding a strong dimension appeal. According to market research, It has become the norm that there are long queues in front of the blind box machines during holidays and the average daily customer flow of merchandise stores exceeds 10,000.
面對全國二次元主題商場的同質(zhì)化困境,長沙商場將“賣周邊”升級為“玩場景”,,通過強(qiáng)化體驗(yàn)感讓消費(fèi)更好玩,。從行業(yè)趨勢看,二次元經(jīng)濟(jì)市場規(guī)模增長迅速,,長沙動漫產(chǎn)業(yè)運(yùn)營端也在積極尋求資源鏈接,,以期打造獨(dú)具長沙特色的“谷子”,推動二次元與實(shí)體經(jīng)濟(jì)深度融合,。
Facing the homogenization dilemma of ACG (Animation, Comic and Game)-themed malls across the country, the malls in Changsha have upgraded from "selling merchandise" to "creating scenarios", making consumption more interesting by enhancing the sense of experience. With such innovative practices, Changsha's anime - related business is also keeping up with the broader industry trends. Judging from the industry trend, the market scale of the ACG economy is growing rapidly. The operation side of Changsha's animation industry is also actively seeking resource connections, hoping to create unique Changsha - themed goods and promote the in-depth integration of ACG culture and the real economy.