Xiao Shenglan and his wife He Xiaozhen, both born in 1987 in Ningxiang City, are committed to pioneering the development of the local pepper industry with new ideas and sale channels.
肖勝藍,、賀小貞夫妻1987年出生于湖南省寧鄉(xiāng)市,，他們致力于以新思路、新的銷售渠道開拓當?shù)乩苯樊a業(yè)的發(fā)展,。

After knowing that Hunan Province lacks local pepper supplies in winter because of its unfavorable weather conditions, the couple put their focus on cultivating overwintering pepper plants.

在了解到湖南因冬季氣候條件不利,，本地辣椒供應短缺后，這對夫婦將精力集中到了培育越冬辣椒植株上,。

In terms of breeding, they cooperated with research institutes and agricultural experts to sort breeds, cultivate plants and explore disease resistance methods.

圍繞育種,，他們與科研機構及農業(yè)專家合作,，進行重新選種、學習種植技術并探索防治病蟲害的方法,。

Through their unswerving efforts, the overwintering pepper cultivation has been developed and widely applied in Huaminglou Township administered by the city.

通過不懈努力,，他們的越冬辣椒得以育出，并在寧鄉(xiāng)市花明樓鎮(zhèn)得到廣泛應用,。

To boost sales, Xiao Shenglan in 2020 tried turning to social media platforms and promoted the pepper with his self-made short videos, which made them rake in an unexpected turnover of 100,000 yuan in the first week. This successful attempt has inspired the couple to share the planting and sale experience to others.

為促進銷售,，肖勝藍在2020年嘗試借助社交媒體平臺，拍攝短視頻推廣自家的辣椒,，在第一周就意外獲得超10萬元的營業(yè)額,。這次成功極大地鼓舞了夫妻倆的信心，他們還將種植銷售經驗分享給身邊的人,。

Up to now, the pepper industry and the related industries in the town is able to earn 20 million yuan (about 2.7 million U.S. dollars) of total annual output value, with more than 200 people being brought along to the industry.

目前,，花明樓鎮(zhèn)辣椒全產業(yè)鏈年總產值超過2000萬元(約合270萬美元)，并帶動200多人就業(yè),。