As a highly dynamic "entrepreneurship and innovation" hub among China's new first-tier cities, Changsha has paved a broad path for college student entrepreneurs from campus to the market. Zhu Fan, the founder of Hunan Chenmang Culture Media Co., Ltd.,is one of the beneficiaries.

"We invested 400,000 yuan in starting a business and received a subsidy of 150,000 yuan, which greatly relieved our financial pressure in entrepreneurship." He said.

Zhu Fan, a post-95s, graduated with a master's degree from Capital Normal University. He had studied and lived in Beijing for 9 years. After carefully comparing the talent introduction policies of other cities, he found that Changsha offers strong support for college student entrepreneurship and is very friendly to entrepreneurs. Thus, after graduation, Zhu Fan returned to his hometown Changsha and jointly founded Hunan Chenmang Culture Media Co., Ltd. with his partners.

Seizing the opportunity presented by the 2025 Changsha Tourism Development Conference, the company deeply explored the ten scenic spots in Ningxiang, Changsha, and developed cultural and creative products such as silk scarves, ties, keychains, bandanas, and mascots. The team has been making great efforts to infuse these products with technological elements, turning the cultural symbols of Changsha into commercial IPs that can be "seen" by the market.

Zhu Fan said that thanks to the active recommendation of relevant departments, his company successfully received subsidies under the relevant youth talent program shortly after its establishment. Moreover, the government's coordination also enabled the company's cultural and creative products to be successfully commercialized.

Over the past two years, Zhu’s company has successfully served well - known brands such as Google and Midea, and its business has expanded abroad to countries such as France, Thailand, and Indonesia. In the future, the company will continue to explore the integration path of digital technology and traditional culture, and rejuvenate Hunan culture in the digital era through innovative expressions.