近日在望城經(jīng)開區(qū)金龍集團(tuán),，只見車間的一扇門外,，一輛叉車正將一批產(chǎn)品緩緩升起，送進(jìn)一輛半掛貨車,?！斑@批電纜從長沙出發(fā)后，經(jīng)新疆過境,，將運(yùn)往烏茲別克斯坦,。”注意到記者的目光一直停留在車間門口,，金龍電纜營銷總監(jiān)萬善紅介紹,，“這是2024年10月以來，金龍電纜繼出口摩洛哥,、塔吉克斯坦、緬甸后的又一海外訂單,，也是金龍電纜海外市場的又一塊新拼圖,。”

Recently, at Jinlong Group in Wangcheng Economic Development Zone, outside a door of the workshop, a forklift was slowly lifting a batch of products and loading them into a semi-trailer truck. "After departing from Changsha, this batch of cables will transit through Xinjiang and be shipped to Uzbekistan," noticed that the reporter's eyes were fixed on the workshop entrance, Wan Shanhong, the marketing director of Jinlong Cable, introduced. "This is another overseas order for Jinlong Cable since it exported products to Morocco, Tajikistan, and Myanmar in October, 2024. It is also a new piece of the puzzle for Jinlong Cable's overseas market."

如今,，更多的海外市場正在被金龍集團(tuán)拼進(jìn)自己的“版圖”,。據(jù)統(tǒng)計(jì)，金龍集團(tuán)的產(chǎn)品已銷售到海外40多個國家和地區(qū),，僅2024年,，就新增了20個！

Nowadays, many more overseas markets are being integrated into Jinlong Group's "map". According to statistics, the products of Jinlong Group have been sold to more than 40 countries and regions overseas. Just in 2024, 20 new markets have been added!

董事長當(dāng)起“海外推銷員”

Chairwoman Becomes "Overseas Salesperson"

“我們董事長是乘今天的航班飛往沙特,，為拓展中東市場進(jìn)行前期考察調(diào)研,。”采訪中,，當(dāng)記者提起公司董事長毛冰花時(shí),，金龍集團(tuán)副總經(jīng)理趙麗萍解釋道。

"Our company's chairwoman is taking today's flight to Saudi Arabia for preliminary investigation and research to expand the Middle Eastern market," explained Zhao Liping, the deputy general manager of Jinlong Group, when the reporter mentioned the company's chairwoman Mao Binghua during the interview.

金龍集團(tuán)成立于1997年,，已形成金龍電纜,、金龍銅業(yè)兩大實(shí)體板塊，2024年榮獲第三屆長沙市市長質(zhì)量獎,。

Founded in 1997, Jinlong Group has formed two major entity sectors, namely Jinlong Cable and Jinlong Copper Industry. In 2024, it won the Third Changsha Mayor's Quality Award.

企業(yè)歷史雖然悠久,，但金龍電纜大規(guī)模“走出去”的時(shí)間并不算早,，毛冰花是首倡者,，更是“海外第一推銷員”,。

Although the enterprise has a long history, the time when Jinlong Cable started to expand overseas on a large scale is not early. Mao Binghua is not only the first advocate but also the "Number One Overseas Salesperson".

“董事長有多年的海外投資創(chuàng)業(yè)經(jīng)驗(yàn)，她經(jīng)常說,，一個企業(yè)要真正做大做強(qiáng),，一定要重視海外市場?！壁w麗萍介紹,，為了拓展海外市場，毛冰花常常自己帶領(lǐng)團(tuán)隊(duì)到海外“開疆拓土”,，一去就是好多天,。

"Our chairwoman has many years of experience in overseas investment and entrepreneurship. She often says that for an enterprise to truly grow big and strong, it must attach great importance to the overseas market," introduced Zhao Liping. In order to expand the overseas market, Mao Binghua often leads the team overseas to "open up new territories", and each trip lasts for many days.

原來，早些年,，毛冰花依靠2萬美元“創(chuàng)業(yè)資金”在加拿大創(chuàng)業(yè),，短短幾年時(shí)間，公司迅速壯大,，擁有多家連鎖品牌經(jīng)營公司,。2007年，毛冰花聽從父親毛炯明的召喚,，回到金龍集團(tuán)成為一名“創(chuàng)二代”,。

It turned out that in the early years, Mao Binghua started a business in Canada with a "start-up capital" of $20,000. In just a few years, the company grew rapidly and she owned several chain brand management companies. In 2007, responding to the call of her father Mao Jiongming, Mao Binghua returned to Jinlong Group and became a member of the "second-generation entrepreneurs".

2009年，金龍集團(tuán)實(shí)施“打造金字招牌,，成就一流企業(yè),，產(chǎn)品走向世界”發(fā)展戰(zhàn)略，開始大規(guī)模開拓海外市場,。

In 2009, Jinlong Group implemented the development strategy of "Building a Gold-lettered Signboard, Achieving First-class Enterprise Status, and Making Products Go Global", and began to expand the overseas market on a large scale.

事實(shí)上,，毛冰花的這次中東之行并不輕松，日程排得滿滿的,。

In fact, Mao Binghua's trip to the Middle East this time is not an easy one, with a packed schedule.

在沙特,，毛冰花參加了在當(dāng)?shù)嘏e行的“湖南新能源裝備和人工智能走進(jìn)中東推介會”，對當(dāng)?shù)氐耐顿Y環(huán)境和產(chǎn)業(yè)政策,、行業(yè)趨勢等進(jìn)行了深入了解,。

In Saudi Arabia, Mao Binghua participated in the "Hunan New Energy Equipment and Artificial Intelligence Promotion Conference in the Middle East" held locally, and gained an in-depth understanding of the local investment environment, industrial policies, and industry trends.

11月12日至15日，毛冰花又帶隊(duì)赴阿聯(lián)酋開展為期4天的考察,，在中東地區(qū)最大的集散地之一——迪拜龍城,，她通過實(shí)地走訪，加深了對迪拜的商業(yè)環(huán)境,、消費(fèi)趨勢以及中國商品在當(dāng)?shù)劁N售情況的了解,，獲取了很多有益的信息。

From November 12th to 15th, Mao led a team to the United Arab Emirates for a four-day inspection. In Dragon City in Dubai, one of the largest distribution centers in the Middle East region, through on-site visits, she deepened her understanding of Dubai's business environment, consumption trends, and the sales situation of Chinese products locally, and obtained a lot of useful information.

“去年以來，董事長帶領(lǐng)團(tuán)隊(duì)先后6次出國,，赴肯尼亞,、坦桑尼亞、沙特,、阿聯(lián)酋,、加拿大、澳大利亞,、印度尼西亞,、馬來西亞、泰國等海外市場實(shí)地考察,?！壁w麗萍向記者細(xì)數(shù)著毛冰花的海外足跡。

"Since last year, our chairwoman has led the team to go abroad six times, conducting on-site inspections in overseas markets such as Kenya, Tanzania, Saudi Arabia, the United Arab Emirates, Canada, Australia, Indonesia, Malaysia, and Thailand," Zhao Liping detailed Mao Binghua's overseas footprints to the reporter.

與此同時(shí),，毛冰花積極對接中非經(jīng)貿(mào)博覽會和中非合作論壇等國內(nèi)外重要展會和平臺資源,，邀請海外客戶頻頻來公司參觀考察交流，全面展示公司一流的產(chǎn)線,、產(chǎn)品和服務(wù),。

At the same time, Mao Binghua actively connects with important domestic and international exhibitions and platform resources such as the China-Africa Economic and Trade Expo and the Forum on China-Africa Cooperation. She frequently invites overseas customers to visit the company for inspections and exchanges, comprehensively showcasing the company's first-class production lines, products, and services.

“引進(jìn)來”拉近客戶距離

"Bringing in" to Draw Customers Closer

頻繁地“走出去”，金龍集團(tuán)不僅讓海外客戶認(rèn)識到了“中國制造”的實(shí)力和魅力,，更讓客戶對這家總部位于長沙的企業(yè)充滿了好奇,。

By frequently "going global", Jinlong Group has not only enabled overseas customers to recognize the strength and charm of "Made in China", but also made them full of curiosity about this enterprise headquartered in Changsha.

今年以來，金龍集團(tuán)與海外客商往來愈加頻繁,，沙特阿拉伯、加拿大,、德國,、科特迪瓦、津巴布韋,、坦桑尼亞,、埃及、孟加拉國等的客戶紛紛來到金龍交流考察,、審廠驗(yàn)貨,，助金龍開啟出海“加速度”,。

Since the beginning of this year, Jinlong Group has had more frequent exchanges with overseas business partners. Customers from Saudi Arabia, Canada, Germany, C?te d'Ivoire, Zimbabwe, Tanzania, Egypt, Bangladesh and other countries have come to Jinlong for exchanges, inspections, factory audits and goods inspections, helping Jinlong to accelerate its overseas expansion.

11月12日,，津巴布韋能源部副部長Munyaradzi Benson攜該國電力總局、商務(wù)部等部門嘉賓來到金龍集團(tuán)總部考察,，詳細(xì)了解了公司發(fā)展歷程,、科技創(chuàng)新、產(chǎn)品應(yīng)用、海外市場等方面的情況,，對公司制造水平贊不絕口,。

On November 12th, Deputy Minister of Energy of Zimbabwe, Munyaradzi Benson, along with guests from the country's General Electricity Authority, Ministry of Commerce and other departments, visited the headquarters of Jinlong Group. They had a detailed understanding of the company's development history, scientific and technological innovation, product applications, overseas markets and other aspects, and spoke highly of the company's manufacturing capabilities.

“中國-非洲經(jīng)貿(mào)博覽會落戶長沙后，為我們發(fā)展非洲市場提供了重要平臺,?！壁w麗萍介紹，自2019年第一屆中國-非洲經(jīng)貿(mào)博覽會在長沙舉辦以來,，公司通過積極參展,，吸引了眾多潛在客戶的關(guān)注，擴(kuò)大了公司產(chǎn)品在非洲的影響,。

"After the China-Africa Economic and Trade Expo settled in Changsha, it has provided an important platform for us to develop the African market," introduced Zhao Liping. Since the first China-Africa Economic and Trade Expo was held in Changsha in 2019, the company has attracted the attention of many potential customers through active participation in the expo, expanding the influence of its products in Africa.

看到公司董事長如此賣力地在海外市場沖鋒陷陣,，金龍集團(tuán)的營銷團(tuán)隊(duì)自然而然地把海外市場作為市場開拓的重點(diǎn)。

Seeing that the company's chairwoman is so dedicated to leading the charge in the overseas market, the marketing team of Jinlong Group naturally regards the overseas market as the focus of market expansion.

“第一次代表公司出差是到越南,，結(jié)果當(dāng)時(shí)就談成了,。”萬善紅回憶,，那是2009年,，經(jīng)過合作伙伴介紹，在越南做成一筆700多萬元的業(yè)務(wù),。介紹時(shí),，萬善紅臉上洋溢著驕傲的神情。

"My first business trip on behalf of the company was to Vietnam, and we actually reached an agreement on the spot," recalled Wan Shanhong. That was in 2009. Through the introduction of a business partner, the company completed a business worth more than 7 million yuan in Vietnam. Wan Shanhong wore a proud expression on her face as she made the introduction.

“企業(yè)的海外貿(mào)易走上正軌后,，難度會小很多,。”萬善紅解釋,，因?yàn)楹芏嗪Ｍ饪蛻舳荚趪鴥?nèi)有代理機(jī)構(gòu),，一旦產(chǎn)品在某個國家打開銷路，生意做起來就“順風(fēng)順?biāo)薄?/p>

"Once the company's overseas trade gets on the right track, the difficulties will be much less," explained Wan Shanhong. Because many overseas customers have agency institutions in China, once the products open up a market in a certain country, the business will go smoothly.

事實(shí)也是如此,。金龍集團(tuán)在越南做成第一筆生意后,，憑著優(yōu)良品質(zhì)形成了“口碑效應(yīng)”，現(xiàn)在每年當(dāng)?shù)劁N售額穩(wěn)定在千萬元以上,。

This is indeed the case. After Jinlong Group completed its first business deal in Vietnam, it formed a "word-of-mouth effect" thanks to the excellent quality of its products. Now, the annual local sales volume is stably above 10 million yuan.

隨著海外版圖不斷擴(kuò)張,，談及未來，金龍集團(tuán)的底氣更足了,?！拔磥恚覀儗褮W美市場拓展作為重點(diǎn),?！比f善紅表示,。

With the continuous expansion of its overseas territory, Jinlong Group is more confident when looking to the future. "In the future, we will focus on expanding into the European and American markets," said Wan Shanhong.