從芙蓉路踏入林子沖路，順著狹窄的小道前行數(shù)十米,，接著拐進(jìn)小巷,，便抵達(dá)了創(chuàng)意街區(qū)“愛民里”。一棟棟磚石構(gòu)造的工業(yè)廠房矗立其中,，剎那間將人拽入二十世紀(jì)的工業(yè)廠區(qū),。

Stepping off Furong Road and onto Linzichong Road, and then turning into a small alley after walking dozens of meters along a narrow path, you'll arrive at the creative district "Aiminli". Rows of brick and stone industrial buildings stand tall, instantly transporting people to a 20th-century industrial area.

巷子里，飄著濃郁的面包、牛奶和咖啡香,，斑駁的圍墻下隨時(shí)能看到三五成群前來拍照的市民游客,。
In the alley, the aroma of bread, milk, and coffee wafts through the air. Groups of three to five citizens and tourists taking photos can be seen at any time under the mottled walls.
2024年9月，1998年出生的江蘇小伙李照林在這里打造了自己的第四家起風(fēng)咖啡館,，一舉成為社交媒體上的熱門打卡點(diǎn),。在他看來，長沙是一個年輕人活躍之城,，而“愛民里”更是一個新興的年輕人聚集地,，老廠房的歷史感與潮流氣息的碰撞別有一番韻味。
In September 2024, Li Zhaolin, a young man from Jiangsu born in 1998, openedhis fourth Qifeng Cafehere, which became a popular check-in spot on social media. In his opinion, Changsha is a city where young people are active, and "Aiminli" is an emerging gathering place for young people. The collision of the historical sense of the old factory buildings and the trendy atmosphere has a unique flavor.

老廠房“爆改”咖啡館,，空間設(shè)計(jì)獨(dú)具匠心

Old Factory "Transformed" into a cafe, The Space Design is Unique
“從來到‘愛民里’,，到?jīng)Q定在這里開店，只花了不到一天,?！闭f起與“愛民里”的緣分，李照林覺得頗有“一見鐘情”的味道,。去年3月,，李照林在社交平臺上刷到“愛民里”的一家網(wǎng)紅面包店，于是前來打卡,，沒想到一走進(jìn)街區(qū)就被這里獨(dú)特的氣質(zhì)所吸引,，“這里深處鬧市而不臨街、大工廠的空間感滿滿的,、整個街區(qū)摩登而復(fù)古,，正是當(dāng)下年輕人向往的。整條街區(qū)的位置,、規(guī)劃和氛圍也非常符合我的預(yù)期,。”恰巧有合適的廠房店面,，他當(dāng)即決定將自己的第四家起風(fēng)咖啡館落戶于此,。
"From visiting 'Aiminli' to deciding to open a cafe here, it took less than a day." Speaking of his connection with "Aiminli," Li Zhaolin feels that it has a "love at first sight" flavor. In March of last year, Li Zhaolin saw a popular bakery in "Aiminli" on social media, so he came to check it out. Unexpectedly, he was attracted by the unique temperament of this neighborhood as soon as he entered the street. "It is located deep in the downtown area but not on the street, the large factory is full of a sense of space, and the entire neighborhood is modern and retro, which is exactly what young people yearn for today. The location, planning, and atmosphere of the entire neighborhood also met my expectations very well." Coincidentally, there was a suitable factory building storefront, so he immediately decided to locate his fourth Qifeng Cafehere.
“每一座老廠房都是獨(dú)一無二不可復(fù)制的?！崩钫樟指嬖V記者,，雖然最初的場地相當(dāng)破舊，但老廠房的大空間,、挑高給了他充分的靈感,。在裝修風(fēng)格上，“起風(fēng)”充分利用老廠房的特色,，進(jìn)一步強(qiáng)化空間感和層次感,，為顧客營造出獨(dú)特的消費(fèi)環(huán)境,。
"Every old factory building is unique and cannot be replicated." Li Zhaolin told reporters that although the initial site was quite dilapidated, the large space and height of the old factory building gave him plenty of inspiration. In terms of decoration style, "Qifeng"makes full use of the characteristics of the old factory building to further enhance the sense of space and layering, creating a unique consumption environment for customers.

他將一樓設(shè)計(jì)為一個簡單的打卡空間，將主要店面空間設(shè)置在二樓,，如何讓走進(jìn)咖啡館的顧客有眼前一亮的感覺,？連接一至二樓的旋轉(zhuǎn)樓梯是他的得意之作。
He designed the first floor as a simple check-in space and set the main store space on the second floor. How to make customers who enter the cafehave a bright feeling? The spiral staircase connecting the first and second floors is his proud work.
李照林領(lǐng)著記者從一樓踏上木質(zhì)樓梯,，三段式樓梯之間各有一個小平臺，形成一波三折的效果,，每一個轉(zhuǎn)角處都有不同風(fēng)景,，在小平臺上設(shè)置了一些小桌臺供放置咖啡杯，顧客可以閑適地靠在任意角落,，享受一杯咖啡的愜意時(shí)光,。
Li Zhaolin led reporters up the wooden stairs from the first floor. There is a small platform between each of the three-section staircases, forming a wave-like effect. Each corner has a different scenery. Some small tables are set up on the small platforms for placing coffee cups. Customers can leisurely lean in any corner and enjoy a cup of coffee.
老廠房的改造中，李照林最花心思的還有安全加固的環(huán)節(jié),，由于烘焙設(shè)備本身較重,，所以在改造中他特意對樓板進(jìn)行了加固，確保安全,。
In the renovation of the old factory building, Li Zhaolin also pay attention to the safety reinforcement link. Because the baking equipment itself is heavy, he specially reinforced the floor during the renovation to ensure safety.

傳遞情緒價(jià)值,，打造有溫度的社交空間
Transmitting Emotional Value, Creating a Social Space with Warmth
2024年3月底，簽訂合同,、辦理執(zhí)照,、裝修進(jìn)場……通過半年“沉浸式”的裝修，9月28日,，“起風(fēng)”長沙首店正式開門營業(yè),，因其別具一格的裝修風(fēng)格和穩(wěn)定的出品在社交媒體上迅速走紅。
At the end of March 2024, the contract was signed, the license was processed, and the decoration began... After half a year of "immersive" decoration, on September 28, the first "Qifeng"in Changsha officially opened for business. Its unique decoration style and stable products quickly became popular on social media.
“在‘起風(fēng)’,，每個人都能找到自己喜歡的位置,。”在李照林看來,，“起風(fēng)”之所以能夠得到眾多年輕人的青睞,，正是因?yàn)樘峁┝顺浞值那榫w價(jià)值。比如店內(nèi)的中心位置設(shè)置了長桌,，適合朋友聚會,，圍桌聊天，是氣氛組社牛最愛的位置,；而臨窗的座位清靜,，晴朗的午后總能吸引成雙成對的情侶或是前來打卡的小姐妹；更隱秘的是緊靠落地窗的墻柱背后設(shè)置的幾個獨(dú)立小沙發(fā),，讓害羞的“社恐”也能在“起風(fēng)”自在喝咖啡而不被打擾,。
"In 'Qifeng,' everyone can find a place they like." In Li Zhaolin's view, the reason why his cafeis favored by many young people is that it provides sufficient emotional value.For example, a long table is set up in the central location of the cafe, which is suitable for friends to gather and chat around the table, and is the favorite location for social butterflies; the seats by the window are quiet, and the sunny afternoons can always attract couples or little sisters who come to check in; more secretive are the several independent small sofas set up behind the wall pillars close to the floor-to-ceiling windows, allowing shy "social phobias" to drink coffee freely without being disturbed.
“營業(yè)以來，我們的日均銷售額大概在1萬元每天，到了周末能做到2萬至3萬元每天,。除了線下銷售,，門店的線上銷售也非常火爆,，經(jīng)常出現(xiàn)一覺醒來就‘爆單’的現(xiàn)象,。”他說,，很多外地游客甚至不遠(yuǎn)千里前來打卡,。
"Since the business started, our average daily sales have been about 10,000 yuan per day, and we can do 20,000 to 30,000 yuan per day on weekends. In addition to offline sales, the online sales of the store are also booming. There is often a phenomenon of "explosive orders" when wewake up." He said that many tourists from other places even travelthousands of miles to check inhere.
不只是“起風(fēng)”，隨著有機(jī)更新的繼續(xù)推進(jìn),，仙峰面包,、遠(yuǎn)近咖啡、六月庭院餐廳,、此刻咖啡等網(wǎng)紅店的進(jìn)駐,，“愛民里”摩登花園項(xiàng)目漸漸打出了名氣。
It's not just "Qifeng", with the continued promotion of organic renewal, Xianfeng Bakery, FAR&NEAR Cafe, June Courtyard Restaurant, CikeCafe, and other popular stores, the "Aiminli" modern garden project has gradually become famous.
“只有大家一起把自己的產(chǎn)品做好,，每家店都有溢出流量,，‘愛民里’才會越來越好?！痹诶钫樟挚磥?，一方面侯家塘街道和社區(qū)、運(yùn)營方的服務(wù)讓創(chuàng)業(yè)者們能夠安心創(chuàng)業(yè),；另一方面,，常態(tài)化舉辦的交流會也讓街區(qū)的創(chuàng)業(yè)者們互通有無，增強(qiáng)合作,。他也期待起風(fēng)咖啡館能在長沙真正“起飛”,。

"Only when everyone works together to make their products well, and every store has spillover traffic, will 'Aiminli' get better and better." In Li Zhaolin's view, on the one hand, the services of Houjiatang Street and the community and the operators enableentrepreneurs to start businesses with peace of mind; on the other hand, the regularly held exchange meetings also allow the entrepreneurs in the blockto exchange ideas and enhance cooperation.He also looks forward to his Qifeng Cafetaking off in Changsha.

問起為何選擇長沙，李照林有著非常堅(jiān)定的回答：“我想,，要做就做一家不一樣的咖啡館,，長沙是一個非常有活力的城市，這里年輕人多,，且流動性很大,，是一座包容性、開放性極強(qiáng)的城市,，非常符合我創(chuàng)業(yè)的定位,。”

When asked why he chose Changsha, Li Zhaolin had a very firm answer: "I want to do a different cafe. Changsha is a very dynamic city, with many young people, and its population is very mobile. It is a city with great tolerance and openness, which is very consistent with my entrepreneurial positioning."