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德國(guó)人新年第一支煙花最愛(ài)用“瀏陽(yáng)制造”

相鏈區(qū)塊鏈

Liuyang City, the "Home of Fireworks," produces 70% of China's exported fireworks. In 2024, the export value of the Liuyang's fireworks industry reached 6.58 billion CNY, a year-on-year increase of 24.9%.

瀏陽(yáng)市是中國(guó)花炮之鄉(xiāng),,煙花占全國(guó)出口市場(chǎng)70%,。2024年,瀏陽(yáng)煙花爆竹產(chǎn)業(yè)出口額為65.8億元,,同比增長(zhǎng)24.9%,。

"I saw a video of a flock of German consumers rushing to buy fireworks at 4:00 in the morning. The “Thunderbird” or Sound Rocket fireworks they eagerly purchased are produced by my company," said Mr. Tang, manager of a fireworks company in Liuyang. As one of the largest suppliers of fireworks to German supermarkets, this company exports more than 10 million USD worth of fireworks annually.

“德國(guó)人凌晨4點(diǎn)排隊(duì)瘋搶煙花過(guò)年的短視頻我看過(guò),里面的雷鳥(niǎo)火箭煙花就是我們生產(chǎn)的,?!睘g陽(yáng)一家煙花公司的負(fù)責(zé)人湯先生告訴湖南日?qǐng)?bào)記者。其公司是德國(guó)超市最大的煙花生產(chǎn)供應(yīng)商之一,,年出口煙花達(dá)上千萬(wàn)美元,。

The Sound Rockets fireworks packages sell well in Germany.

The fireworks products exported to the EU mainly include Sound Rockets fireworks packages, combined fireworks, and toy fireworks packages. Among these, Sound Rockets fireworks packages are the most preferred by German consumers in the local supermarkets, according to Tang.

湯先生介紹,出口到歐盟的煙花主要為雷鳥(niǎo)火箭包,、組合煙花以及玩具混合包三大類,。其中雷鳥(niǎo)火箭是超市的銷售冠軍,深受德國(guó)消費(fèi)者喜愛(ài),。

"The German people always celebrate New Year's Day with fireworks. Adults prefer Sound Rockets fireworks and combined fireworks, while kids like toy fireworks," said Tang. The German supermarkets enforce strict safety regulations for fireworks products, which must meet the first and second safety levels.

“放煙花是德國(guó)人跨年迎新的必備節(jié)目,,在德國(guó)一般大人玩‘雷鳥(niǎo)火箭’和組合煙花,小孩玩組合玩具小煙花,?!睖壬f(shuō),德國(guó)超市銷售的煙花有嚴(yán)格限制,,必須是一類和二類產(chǎn)品,,以確保煙花燃放安全,。

Fireworks exports in 2024 have surged more than 15% over the previous year, noted Tang. With a steady growth in overseas market demands, European dealers sold out of their stocked fireworks in 2024, and placed more orders in November. It is estimated that fireworks exports will keep rising in 2025.

據(jù)湯先生介紹,2024年出口煙花較上年同期增長(zhǎng)15%以上,。隨著國(guó)外市場(chǎng)需求的穩(wěn)步增長(zhǎng),,客戶反饋2024年歐洲煙花經(jīng)銷商倉(cāng)庫(kù)賣空了,當(dāng)年11月份又來(lái)下單,,預(yù)計(jì)2025年煙花出口額還將上漲,。

A Dutch internet-celebrity purchases a stack of Liuyang-made fireworks products.?

"Our 'Da Di' combined fireworks are rather beautiful. They are preferred by German consumers, with the annual sales amounting to millions of CNY, " said the manager of a producer of exported fireworks in Liuyang. This company's fireworks products have been sold to the U.S.A, the EU, Russia, and other countries and regions.

“我們生產(chǎn)的組合煙花‘大地?zé)熁ā瘶O具觀賞性,在德國(guó)很受歡迎,,一年能賣到幾百萬(wàn)元人民幣,。”瀏陽(yáng)一家煙花出口企業(yè)的經(jīng)理說(shuō)道,。這家公司的煙花產(chǎn)品已出口至美國(guó),、歐盟和俄羅斯等國(guó)家和地區(qū)。

In 2024, a fireworks trading company in Wenjiashi Town in Liuyang received foreign trade orders worth 150 million CNY, up 25% over the previous year. 80% of its fireworks were exported to the U.S.A and the EU.

2024年,,瀏陽(yáng)市文家市鎮(zhèn)的一家煙花貿(mào)易公司就斬獲外貿(mào)訂單達(dá)1.5億元,,較上年增長(zhǎng)25%,所產(chǎn)的煙花80%出口至美國(guó)和歐盟,。

Liuyang-made fireworks sold in the Dutch market.

"More than 100 containers of fireworks were delivered to Germany and the Netherlands, with a total value of tens of millions of CNY, " said the manager of the fireworks exporter.

“2024年出口德國(guó)和荷蘭的煙花貨柜上百條,,貨值達(dá)數(shù)千萬(wàn)元人民幣?!痹摴矩?fù)責(zé)人周志明介紹,。

As major European countries that enjoy fireworks have cancelled their fireworks bans, European markets have resumed, said Wen Guanghui, chairperson of the export division of the Liuyang Fireworks and Firecrackers Federation. Europe and the U.S.A are the major markets of Liuyang's exported fireworks and firecrackers.

瀏陽(yáng)市煙花爆竹總會(huì)出口分會(huì)會(huì)長(zhǎng)文光輝介紹,隨著歐洲煙花消費(fèi)大國(guó)取消禁放,,歐洲市場(chǎng)消費(fèi)恢復(fù)增長(zhǎng),,歐美成為了湖南煙花爆竹出口的主要市場(chǎng)。

Wenjiashi Town, a key exporter of Liuyang fireworks, has made its main business revenue with fireworks exports hitting 1.06 billion CNY in 2024, increasing 35.7% year on year and accounting for 20% of Liuyang's fireworks exports. Among 44 fireworks companies around the town, 39 are engaged in export trade.

瀏陽(yáng)花炮出口重鎮(zhèn)文家市鎮(zhèn),,2024年花炮出口主營(yíng)業(yè)務(wù)收入達(dá)10.6億元,,同比增長(zhǎng)35.7%,占瀏陽(yáng)市花炮出口的20%,。全鎮(zhèn)44家煙花企業(yè),,有39家從事外銷業(yè)務(wù)。

Liuyang's Wenjiashi Town is a key exporter of Liuyang fireworks.

"About 70% to 80% of the fireworks on the German market are produced in Liuyang," said the manager of a fireworks manufacturer in Liuyang. Liuyang fireworks are regarded as superior in quality control, design, and environmental protection.

“德國(guó)消費(fèi)的煙花,,70%至80%都產(chǎn)自瀏陽(yáng),。”瀏陽(yáng)一家煙花制造商負(fù)責(zé)人表示,,瀏陽(yáng)煙花品控,、花色和環(huán)保都公認(rèn)為上乘。

【Author:Wang Wen, Pang Yuehui】 【Editor:李蘇璇】